To hire the right person, you ask for the right qualities.

One of the biggest mistakes managers and directors make when creating and hiring for a position, is detailing the specifics of a job that go beyond the daily tasks. Here is an example of a “Sales Rep” job description that clearly lines out the expectations and qualifications you should be looking for when hiring top talent.

Sales Representative Job Description



  • Must meet or exceed monthly and annual performance goals for a number of completed new client agreements. Proven work experience as a sales representative
  • Excellent knowledge of MS Office
  • Familiarity with CRM practices along with the ability to build productive business professional relationships
  • Highly motivated and target driven with a proven track record in sales Excellent selling, communication and negotiation skills
  • Prioritizing, time management and organizational skills
  • Ability to create and deliver presentations tailored to the audience needs
  • Relationship management skills and openness to feedback
  • BS/BA degree or equivalent


Specific duties include, but are not limited to:

• Strict compliance with the sales process

• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs

• Establish, develop and maintain positive business and customer relationships

• Reach out to customer leads through cold calling

• Perform relationship-building calls on a regular schedule

• Invite participants and execute/host weekly webcast presentations

• Attend trade shows occasionally and present group informational meetings in trips to selected cities

• Manage sales pipeline using CRM and send/track standard paperwork

• Initiate prospect sending Personal Profile/Application,

• Keep abreast of best practices and promotional trends

• Analyze the territory/market’s potential, track sales, and status reports

• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.

• Facilitate the completion of client agreements

• Documentation of communications with client prospects using SalesForce

Behavior Characteristics/Competencies

• Resourcefulness; the ability to find a way to get things done in the face of adversity

• Effectively manages time to bring about a full sales prospects pipeline

• Effective interpersonal communication and presentation skills

• Results orientation: Can be counted on to achieve goals on the deadline; a top performer

• Must be resilient to setbacks and manage emotional recovery

• Customer focus: Establishes and maintains contact to effectively “close the sale” with Prospects; gains their trust and respect

• Integrity and trust: Can present the unvarnished truth in an appropriate and helpful manner to all company employees and counsels Prospects to make the best decisions for themselves

• Continuously improve through feedback

• Good Personal Time Management Habits. This includes Priority setting such as prioritizing accordingly to what should be focused on to achieve sales goals

• Identifies and eliminates roadblocks to sales success

• Good at evaluating prospects

• Asks good questions and probes sources for answers; can see underlying or hidden problems and patterns; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers

• The ability to think clearly and strategically while working in a dynamic, fast-paced organization

• The ability to understand the values of the organization and how the actions of the sales staff fit within the values for the whole organization

• The ability to mitigate issues, overcome concerns, impart enthusiasm and build relationships


If you are looking to build your team, your job description is a vital first step. Reach out to RDSM and we will help you create the position that will get you the results you are looking for.