For every action, there is an equal and opposite reaction.

Let’s face it: Because sales are so important to the success of all businesses, great sales management can bring about results that compensate for a multitude of problems elsewhere in the organization.

What I’ve discovered and will share with you are basic methods used to manage sales staffs that post consistently excellent results. Over the decades, I have had the opportunity to develop some of these methods. I have also been fortunate to learn from some very talented people who developed management methods that have resulted in great sales results for their organizations. With their help, I’ve been able to connect many of the dots in the ongoing puzzle.

In this program, I will share with you the Essential methods of putting together and managing a sales team to bring about superior level sales performances. The Essentials that I share with you in this program are explained in a way that is easy to learn, and you will find they are easy to put into practice.

But understanding the methods shared in this program is not enough. You need to dedicate the needed time to put each of the Essentials to work for you. Even if you are already very busy, by devoting a surprisingly small amount of time to implement each of the Essentials, you can make greater sales results happen.


You need to manage your salespeople differently than other employees to get them to reach their top sales potential. Using this Essential may be the difference between their achieving great sales success, adequate success, OR even failure with their sales results.