A) Extremely important
B) Critically Important
C) Way important
D) All of the above
Alignment between the Vision and Mission of the organization and those executing it, has been proven to be a critical perquisite to its success, regardless of the company size or the industry. And yes, the correct answer is (d).
Achieving real alignment, where strategy, goals, and meaningful purpose reinforce one another, will give an organization a major advantage because it has a clearer sense of what to do at any given time, and it can trust people to move in the right direction. The result is an organization that can focus less on deciding what to doâ€”and more on just doing. This is especially critical to companies that are growing rapidly.
There is plenty of research that reveals how important the connections between direction, strategy, goals, and purpose are to an organizationâ€™s sustained performance. One study found, for example, that when people understand and are excited about the direction their company is taking, the companyâ€™s earnings margin is twice as likely to be above the median. And it showed that high-achieving organizations are also better than others at turning their visions into viable strategies that guide operational planningâ€” something many business leaders may believe they already do well, but which often proves difficult in practice
In addition, organizations need to identify those objectives so critical, that its success depends on achieving them. Then learn to prioritize so that the organizationâ€™s resources are focused on the most vital objectives.
So, have I convinced you yet on how important organizational alignment is to your companyâ€™s success?
Well here are a few more benefits that may provide the greatest impact:
- It will allow you to move quickly from planning to execution stages.
- Increases employee engagement and overall morale. This will improve your rates of employee retention.
- Creates a sense of ownership and autonomy over your companyâ€™s success.
- Will improve your operational execution.
- Boosts your productivity and improves your bottom line.
Simply put, when people feel aligned with your goals, they feel like they are a key part of your success. This can be the difference between a profitable business and a failed venture.
It is important to remember though, that there has to be a connection between the organizational goals and what ultimately motivates people as individuals. Your Team has to be engaged in the process